CREATIVE DIRECTOR of OLEG CASSINI:VIOLA CHAN
CREATIVE DIRECTOR OF DESIGN FOR THE OLEG CASSINI COLLECTION
When you think of the name, “ Viola Chan,” the thought of beautiful gowns come to mind. This talented fashion designer is known internationally for her creative design for the iconic Oleg Cassini bridal collections.
A wedding is like a film and Viola’s sensitivity to the show business and fashion builds upon the fantasy that began at an early age. Her grandfather in Hong Kong was in the entertainment industry and this inspired her to get involved in the wonder that is fashion.
Viola Chan has developed an international fashion sense. She has studied in various countries and travels constantly. She is inspired by the international and universal significance of the bridal moment:
“The bridal gown is one of the most important dresses in a woman’s life.” Viola Chan said. “ It represents love, trust and faith and I love creating a gown that will put a beautiful smile on her face when she finds ‘the one’. Her gown is a reflection of her style so it is essential that every last detail is thought through, down to the tiniest bead or button. It is these intricate details that are going to give her a unique wedding day look and make her face special when wearing the dress.”
Viola seeks perfection in all things and achieves it with her diligence and her talent. In additional to receiving her Fashion Degree, Viola also has an MBA Innovation Design.
She has been involved with the Oleg Cassini Bridal Collection since 2005 in the USA when she developed a ravishing collection under the design direction of Oleg Cassini. She has continued to evolve her designs internationally into markets such as Turkey, Australia, UK, South Africa, etc. There are 20 Oleg Cassini stores in Turkey carrying her meticulously designed gowns for both bridal and special occasion. Viola’s designs or the Oleg Cassini Bridal Collection are known for their intricate embellishments and spectacular detail.
Oleg Cassini is recognized as the number one bridal brand worldwide. Viola continues to be instrumental in making it so, creating wedding dresses that reflect the Cassini vision of timeless elegance combined with inspirational, fashion forward vision.
It is often said, “Elegance knows only one name” – Oleg Cassini. Viola is inspired by that vision as she creates another memorable collection.
“To be well dressed is a little like being in Love” – Oleg Cassini
Oleg Cassini, is the number one bridal and social occasion wear brand in the USA whose collections are sold in more than 400 doors worldwide. Cassini offers one of the widest bridal and social occasion wear collections in the world. These collections are made up of hundreds of pieces for all women with different kinds of styles and body types. They are created and developed by a talented and qualified designer team headed by Viola Chan. The Cassini Collection also offers a wide range of accessories themed for weddings and social occasions, from fabulous bridal veils to hair accessories and glamorous shoes.
The first international Oleg Cassin store opened in Turkey in 2010, and today operates 20 stores. The planned goal is to have 50 stores throughout Turkey by 2023.
In July of 2017, olegcassinistore.com was launched as an international bridal and bridal related e-commence business. The current business, marketed in Australia, had an immediate response: Vogue magazine, listed the Oleg Cassini Collection as third most popular brand, and this was the first 3 months after arrival of the collection. Plans are afoot to expand into China and other markets in 2018. The reaction to the Oleg Cassini Collection has been phenomenal, far exceeding plan.
The Bridal gown is one of the most important dressess in a woman’s life.It represents love, trust and faith and I love creating a gown that will put a beatiful smile on her face when she finds the one.
Her gown is a reflection of her style so it is essential that every last detail is thought through down to the tiniest bead of button.
It is these intricate details that are going to give her a uniquie wedding day look and make her feel special when wearing the dress.
Viola Chan – Creative Director.